There are many great reasons for introducing virtual reality into your real estate marketing efforts. Virtual reality allows potential buyers to walk through properties from anywhere in the world as long as they have an internet connection, at their own pace. It’s no wonder so many real estate companies are adding virtual reality tours to their services. Read on to find out more about the vast range of benefits virtual reality offers to real estate marketers.
An authentic experience
When virtual reality tours are offered, purchases and investors can get an authentic feel for properties without even visiting them in person. Virtual tours can be offered on phones, tablets and laptops, with many real estate companies even providing viewers with headsets to make the experience even more immersive. Various studies have shown that virtual reality is driving sales, and it’s even possible to add text and narration to the experience.
A more relaxed viewing experience
One of the main benefits of virtual reality in real estate is that viewers can look at properties at any time, around the clock. This means they don’t have to be rushed through real-life properties to make way for the next set of viewers. Features being added to real estate websites alongside virtual reality tours include mortgage calculators and search functions. These elements come together to create a much more engaging experience for buyers.
24-hour property viewing
It’s important that viewers are given the chance to provide feedback on virtual tours to ensure they are delivering the required experience. You can ask viewers to provide this information via e-mail or on social media. Virtual tours are perfect for those with hectic lifestyles who are unable to view properties in person during normal working hours and those that are interested in buying properties far away from where they are based, especially those considering purchasing homes or business premises abroad.
A peek into the future
From time-to-time, you may need to show viewers what buildings will look like when they are finished or when they have been renovated. Virtual reality enables you to do this. Still images and text alone simply aren’t enough in the modern digital era, and it’s said that around 95% of viewers get their property search underway online. Many viewers look at a large number of properties before they decide which one they want to make an offer on. This can be incredibly time-consuming, which is where virtual reality comes in. VR can also help viewers decide which properties are worth paying a visit to in person and which ones are unlikely to be a suitable match. With virtual reality, it’s possible to visit a large number of homes in a very short time frame.
Interactive and guided tours
There are two main types of virtual property tour; interactive and guided tours. Interactive tours allow viewers to create a bespoke experience by clicking on hot spots and exploring them. As you would expect, it takes more time to produce an interactive experience, but the results can be incredibly valuable. A guided visit is more comparable to a promotional video, except viewers can watch them whilst using VR headsets.
The benefits of virtual staging
Virtual staging is also a valuable method for giving viewers a more fulfilling experience. Empty homes can seem uninviting, and it can be hard for viewers to imagine actually living in the spaces. With virtual staging, you can add all sorts of homely goods such as furniture, appliances and more to make the properties appear more homely. Though only a relatively small number of people own their own VR headsets, they are set to be an increasingly common sight in homes in coming years as prices fall. In the meantime, many real estate agents are inviting would-be buyers to go into the office and use their hardware so they can embark on virtual tours. Growing numbers of real estate agents are using VR solutions from companies including Voxel to make the experience of viewing property so much more immersive. It seems VR is set to change the way properties are viewed forever. If you’re a real estate manager not yet offering virtual reality viewings, now may be the time to invest.