If you’re an entrepreneur who cares passionately about your business, you might find delegating tasks and responsibilities to others difficult. However, failing to harness the skills and energy of the people around you could cause a whole host of problems for you and your company.

One woman who’s well aware of the importance of effective delegation is Perveen Virdee, chief executive officer of marketing and fundraising specialist Appco UK. In a blog post featured on the company’s website, she explained why this process is so important and how to do it well.

Why it matters

According to Perveen, good delegation delivers benefits to both businesses and the people working within them. She noted that while you can put strategies in place, ensure people have the right tools in their hands and provide support and guidance, eventually you have to trust others to help progress your vision for the company. If you don’t do this, she noted, your organisation and your employees will struggle to grow.

Drawing on her experiences at Appco Group, the business expert highlighted the fact that when you’re running a company, you have so many different tasks to focus on, and getting through this workload simply can’t be achieved without a “great deal of delegation”. She added that if you attempt to micromanage and do everything yourself, you waste a lot of time that could be better spent on focussing on the bigger picture.

Encapsulating this point, she quoted a mentor who once told her: “You want to work on your business, not in your business.”

How to do it effectively

The key to effective delegation, Perveen suggested, is to build a capable team who can take care not only of day-to-day tasks, but also whole projects. Describing the team at Appco as “incredible”, she noted that they’re experts in their respective fields and are always prepared to learn.

She added that delegation shouldn’t be a case of simply “passing over the keys and walking out”. Instead, good management is about staying well-informed and involved, but not having to be a part of all decisions. She highlighted the importance of giving people the space they need to learn. This means allowing them not only to make mistakes, but also giving them a chance to fix them.

By demonstrating trust in these ways, you can help to encourage a sense of collaboration across your organisation, she added. In turn, this helps to give people a feeling of ownership and responsibility, and it enhances skills development.